Lexus India launches new buyback program for ES 300h

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To celebrate five successful years in India, Lexus India has launched the new buyback program for ES 300h and a loyalty program under the ‘Lexus Life’ initiative, introduced in 2021. The new buyback program for ES 300h claims to offer up to 60% residual value. The loyalty program from Lexus will benefit existing customers with low-cost finance options and a host of offers and packages.
In 2021, Lexus India had launched the ‘Lexus Life’ program for customers that brings in new ownership benefits such as finance, service, warranty, insurance and roadside assistance. Additionally, Lexus has also introduced ‘Lexus Pre-Owned’, a new platform for customers to trade-in and upgrade their Lexus cars conveniently.
Commenting on this occasion, Naveen Soni, President of Lexus India said, “Firstly, I would like to sincerely thank all our guests for their constant patronage, trust & confidence on the Lexus brand over these 5 years which has made this journey a memorable one. Celebrating 5 years of Lexus in India with introduction of the Buyback Promise scheme for the Lexus ES 300h as well as the Lexus Loyalty scheme, we would like to strengthen our guest’s faith in Lexus, at the same time show our confidence on the Lexus cars and our strong commitment to the Indian market.”
He added, “In this new era, consumers are more mindful about their purchases, and we are crafting the best for them. Staying true to the Lexus belief of “Omotenashi” we ensure to deliver exceptional experiences to our guests. We look forward to offering more such experiences to our guests and enriching their lifestyles.”



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