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Snap Inc announced at its annual Snap Partner Summit an array of new features across its platform. The camera app company announced that it now has 600 million monthly and more than 332 million daily active users around the world. Over the past year, Snapchatters, as its users are called, have shared content from partners’ apps, like songs from Spotify or tweets from Twitter, over 6 billion times on Snapchat.
The company said that its AR community is building real businesses using Snap’s technology. “These developers represent almost every country in the world and have built over 2.5 million Lenses that have been viewed over 5 trillion times,” says Snap. To help further support this AR innovation, Snap introduced features including Lens Cloud, a freely available collection of backend services that aims to expand what developers can build in AR. Storage Services, Location Services, and Multi-User Services will unlock more dynamic, useful, and interactive AR. Its features include: Storage services;Location services and Multi-user services.
Snap is further rolling out new technologies to aid the way brands can bring products to their customers through AR. The aim is to enhance shoppers’ experience and create new opportunities for brands.
Snap 3D Asset Manager: It makes it faster and easier for businesses to build augmented reality shopping experiences. Brands can now request, manage, and optimise 3D models for any product in their catalogue. This, the company claims will increase conversions and reduce returns – brands can create highly converting try-on experiences while ensuring minimal returns thanks to Snap’s size prediction technology
Dress Up: A new destination on Snapchat that aims to bring together the best of AR fashion and try-on from creators, retailers, and fashion brands all in one place. It will be aAvailable in Lens Explorer, just one tap away from the Snap Camera in AR Bar.
Camera Kit for AR Shopping: Snap’s offering its commerce partners a new way to bring the best of Snap’s camera for AR try-on right to their own apps and sites with Camera Kit for AR Shopping. Camera Kit for AR Shopping is an AR SDK that brings Snap’s try-on Lenses into retailers and brands’ product detail pages to enhance the digital shopping experience for their customers.
Partnerships and new offerings developers
Snap announced a multi-year partnership with Live Nation that claims to take performances beyond stages – creating a deeper connection between artists and fans – through custom-built, immersive AR – only available on Snapchat. The company also announced a new feature for developers to add social experiences to Minis.
Snap introduced Minis in 2020, offering partners a way to use our html5 gaming platform to build bite-sized social experiences within Snapchat. It’s bring Minis Private Components System that will allow developers to add social elements to their experiences such as ratings, reviews, recommendations and more while protecting Snapchatter privacy.
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