Tracing how Magnite saved Nissan in India: 50,000th Magnite SUV produced



Nissan India today rolled out the 50,000th unit of Magnite SUV at its Chennai manufacturing plant. The Made-in-India Nissan Magnite has already garnered over 1 lakh bookings globally till date and is presently the highest-selling model of the brand in India. The Magnite was Nissan’s first global SUV to be released under the NEXT transformation strategy. Presently being sold in over 15 countries globally, the ‘Made in India’ SUV was awarded with a Global NCAP 4-star safety rating in February 2022.
Introduced in December 2020, the Nissan Magnite is currently the best-selling car in the Nissan-Datsun India’s line-up. The model holds an important position in the company’s Indian history as it single-handedly turned around the company’s fate that wasn’t looking too bright prior to the Magnite’s launch. While the success of the Magnite is often attributed to its aggressive pricing, there are multiple vehicular factors involved as well. These include the fuel-efficient engine options, spacious cabin and a good set of features. Combined with the pricing, the Magnite became an instant hit among Indian buyers. Another key reason for the quick popularity of the model has been the styling that lends the vehicle with a much larger visual presence than the actual dimensions. Also, the Magnite blurred the line between premium hatchbacks and sub-compact SUVs, resulting in many people being able to get an SUV-styled vehicle at the price of a hatchback. That said, the aggressive pricing also brought with it some build and material quality issues that seem to have been addressed to some extent in the recent past but still leave room for improvement.
One also needs to consider the fact that Nissan India had multiple failures to learn from over the last few years. Clearly, the brand did its homework well and finally developed and delivered a product that was made keeping Indian buyers in mind. Hopefully, the same learnings can be carried over to the brand’s future models in India because that is going to be the next big challenge for the company. We have seen multiple instances where brands relying on one single successful model in their portfolio haven’t got too far in the complicated Indian market. However, Nissan in India with its new leadership has provided multiple reasons for a promising future and we hope to see the success of the Magnite being repeated by newer models, leading to a better socio-economic impact of the brand in the country.
Nissan Magnite Variants, Engine and Prices
The sub-compact SUV is offered in six variants – XE, XL, XV Exe, XV, XV Premium, and XV Premium (O). The Nissan Magnite price starts from Rs 5.76 lakh and goes up to Rs 10.20 lakh (both prices are ex-showroom).
Powering the Nissan Magnite is a 1.0-litre petrol engine and a 1.0-litre turbo petrol engine. The former produces 72 hp power and 96 Nm torque while the latter churns out 100 hp power and 160 Nm torque. In terms of transmission options one can choose between a 5-speed manual transmission or a CVT. Nissan India claims that the Magnite SUV has a fuel efficiency of 17.7 kmpl with the CVT, 20 kmpl with the manual transmission and 18.75 kmpl with the naturally-aspirated petrol engine.


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