Super Bowl Ads Provide Hollywood-Sized Entertainment
Halle Berry kicked off Super Bowl 56 inviting fans to “think of tonight’s game as if you’re at the start of another great movie.
This year’s ads did not disappoint. They delivered Hollywood-sized fun.
they watched Super Bowl ads. It wasn’t to find out about a brand’s values…or their purpose…
The overwhelming reason (97%) was “to be entertained”. The question at the time was why weren’t more ads focusing on entertainment
entertain in a way that generates awareness, interest, and demand for the products that are providing the entertainment.
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