Super Bowl Ads Provide Hollywood-Sized Entertainment

Halle Berry kicked off Super Bowl 56 inviting fans to “think of tonight’s game as if you’re at the start of another great movie. 

This year’s ads did not disappoint. They delivered Hollywood-sized fun.

 they watched Super Bowl ads. It wasn’t to find out about a brand’s values…or their purpose…

The overwhelming reason (97%) was “to be entertained”. The question at the time was why weren’t more ads focusing on entertainment

entertain   in a way that generates awareness,  interest, and demand  for the products that  are providing the entertainment.